Meta Launches New Personal AI Agent Named Muse in the United States
Meta has officially launched its new personal artificial intelligence agent named Muse on Tuesday in the United States. The autonomous agent is designed to execute complex digital tasks on behalf of users.
On Tuesday, September 9, 2026, technology giant Meta officially launched a brand new personal artificial intelligence agent named Muse in the United States. The high-profile rollout introduces a sophisticated digital assistant capable of managing a wide variety of administrative and commercial responsibilities for its users.
According to the verified facts surrounding the launch, Meta's new Muse agent is equipped to perform numerous practical functions. Specifically, the artificial intelligence system can make purchases, book travel arrangements, send emails, fill out complex forms, and even negotiate directly on behalf of users.
To ensure security and user safety, the newly unveiled Muse agent operates through a Secure Virtual Machine (VM). Furthermore, the system incorporates a separate artificial intelligence agent known as Sentinel, which is specifically tasked with governing internet access for the primary Muse assistant.
The arrival of the new AI agent has also caused notable shifts in digital naming conventions. Prior to the launch, the well-known band Muse utilized the @Muse handle on both Instagram and X (formerly Twitter). In light of the new Meta product, the band has officially changed its handle to @museband.
The sweeping announcement involves a broad network of industry stakeholders, platforms, and media organizations. Entities referenced in connection with the wider ecosystem include Karissa Bell, Meta CEO Mark Zuckerberg, Mike Issac, Halis Sünnetci, Engadget, The Independent, the New York Times, Reddit, Stripe, and WhatsApp, alongside pricing parameters cited between $20 and $100 per month.
